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Operating by Design

Who We Help

Scale-ups

Scale-ups rarely stall for lack of ambition. They stall when everything is a priority and the operating rhythm that worked last year can no longer carry the load.

The problem

Fast growth adds people, products, markets and dependencies faster than anyone can redesign how the company runs: planning becomes a list of everything, teams optimise for their own goals, cross-team work stalls and leadership meetings turn into firefighting. The cadence that held at fifty people breaks quietly at a hundred and fifty, and the cost shows up as missed commitments and tired managers.

  • 01Every team has a roadmap, and together they do not add up to one plan.
  • 02Too many initiatives run at once, and few of them finish.
  • 03Cross-team work stalls because nobody owns the space between teams.
  • 04Leadership meetings are spent on escalations rather than direction.
  • 05Quarterly plans change so often that teams stop trusting them.

How it works

How we approach it

01

We force real prioritisation

Quarterly planning that ends with a few priorities, owners and OKRs, plus an explicit list of what will not be done.

02

We align teams around shared outcomes

Team goals follow from company priorities, dependencies are mapped and work between teams gets a named owner.

03

We rebuild the cadence for the next size, not the last one

Weekly team rhythms, a leadership forum that decides and a quarterly reset, run with you until the cadence holds.

What changes

A scale-up that moves fast in one direction, with a cadence that holds as the company grows.

  • A short, owned list of company priorities every quarter
  • Team goals that connect to company goals
  • Clear owners for cross-team work
  • A leadership cadence built for the next stage of growth

Related reading

Six bars stepping down across four quarters, linked by dependency lines and milestone markers, representing a roadmap from strategy to execution.
Planning & Execution8 min read

How to turn business strategy into an execution roadmap

Strategy rarely fails on paper. It fails between the decision and the calendar. How to turn a direction into three to five initiatives with owners, dates and a review rhythm that holds.

Francisco Campos

Your company has changed. Has the way it runs caught up?

The Operating Assessment establishes where execution is constrained, and what to fix first.

Who you will speak with

Francisco Campos

Francisco Campos

Co-founder · Strategy, Operations & Execution

Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis

Ana Reis

Co-founder · Leadership, People & Change

Designs and implements People systems, from performance and careers to everyday management routines.

First conversation · 30 minutes

Tell us what is happening

Free and without obligation. Ana and Francisco reply personally.

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