Who we help
Companies whose way of operating has to catch up with their growth
The situations differ. The underlying problem is usually the same: the company is run with routines built for a smaller, simpler business, and nobody has had time to redesign them.
Situations we work with
Founder-led companies
The problem
Too many decisions, standards and priorities still run through the founder.
02Growing SMEs
The problem
The business grew. The management infrastructure behind it did not.
03Scale-ups
The problem
Speed and complexity outgrew the way the company plans and coordinates.
04Investor-backed businesses
The problem
The plan is agreed. Now the business has to deliver it, and show it, every quarter.
05Companies undergoing transformation
The problem
The strategy, structure or leadership changed. The way the company runs has to change with it.
06Leadership teams navigating complexity
The problem
Several business lines, countries or teams, and a leadership forum that cannot keep up.
Fit
Where we work best
Operating by Design is built for a stage of growth rather than a specific industry.
Profile
- Roughly 20 to 300 employees
- Around €2M to €50M in annual revenue
- Founder-led companies where too much still depends on the founder
- SMEs professionalising how they are managed
- Scale-ups and investor-backed businesses with a growing leadership team
- Companies going through restructuring, integration or international expansion
- Leadership teams that need more clarity, accountability and rhythm
What we do not do
- Strategy reports with no implementation
- Recruitment and executive search
- Software development and IT projects
- Accounting, tax and legal advice
- Open-ended interim management with no handover
Not sure which of these you are?
Most companies are two of these at once. The diagnostic starts by establishing which.
Who you will speak with

Francisco Campos
Co-founder · Strategy, Operations & Execution
Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis
Co-founder · Leadership, People & Change
Designs and implements People systems, from performance and careers to everyday management routines.
First conversation · 30 minutes
Tell us what is happening
Free and without obligation. Ana and Francisco reply personally.