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Operating by Design

Who We Help

Companies undergoing transformation

Most transformations are decided in a few weeks and absorbed over many months. The gap between the two is where momentum is lost.

The problem

A new strategy, a reorganisation, a post-acquisition integration or a new CEO redraws the company on paper, but daily reality changes more slowly: old priorities run alongside new ones, people are unsure who decides what and management routines still reflect the old organisation. Without a deliberate plan to align people and systems, the change stays in the announcement and the business pays for it in confusion and lost pace.

  • 01The new strategy has been communicated, but teams still work to the old priorities.
  • 02After the reorganisation, nobody is sure who decides what.
  • 03Two ways of working coexist after an integration, and both are slower.
  • 04Key people are uncertain about their role and start to disengage.
  • 05Leadership spends its time explaining the change rather than running it.

How it works

How we approach it

01

We translate the change into decisions and owners

We map roles, decision rights and which priorities stop, start and continue, so the new organisation exists in practice.

02

We align leaders before we ask teams to move

Leadership agrees one story, one set of priorities and its own role, and managers get what they need to lead the change.

03

We rebuild the management system around the new organisation

Meetings, KPIs, planning and reporting are redesigned for the new structure and run with teams until they are routine.

What changes

A change that shows up in how the company decides, plans and works, not only in the announcement.

  • Roles and decision rights clear in the new organisation
  • A leadership team aligned on priorities and narrative
  • Management routines redesigned for the new structure
  • Change embedded in daily work rather than left in a plan

Related reading

On the left, every line runs into a single central point; on the right, a distributed network of connected points, representing less dependency on the founder.
Scaling & Founders7 min read

How to reduce founder dependency as your business scales

Founder dependency is an operating problem before it is a personal one. Four systems take over what the founder does in their head: priorities, decision rights, cadence and KPIs.

Francisco Campos

Your company has changed. Has the way it runs caught up?

The Operating Assessment establishes where execution is constrained, and what to fix first.

Who you will speak with

Francisco Campos

Francisco Campos

Co-founder · Strategy, Operations & Execution

Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis

Ana Reis

Co-founder · Leadership, People & Change

Designs and implements People systems, from performance and careers to everyday management routines.

First conversation · 30 minutes

Tell us what is happening

Free and without obligation. Ana and Francisco reply personally.

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