01
Agree the KPIs
We choose the few business KPIs with leadership, each with a definition, target and owner, leading indicators included.
Service
Most companies have data but no agreement on which few numbers matter, who owns each one and when they are reviewed. We define the business KPIs with leadership, build the executive dashboard and scorecards on the data you already have, agree owners and set up the reviews where the numbers turn into decisions.
The problem
How it works
01
We choose the few business KPIs with leadership, each with a definition, target and owner, leading indicators included.
02
We trace where each number comes from, who maintains it and how often it updates, and fix conflicting definitions.
03
We build an executive dashboard and team scorecards in the tools you already have, designed to be read in minutes.
04
We connect the dashboards to weekly and monthly reviews and run the first ones with you until numbers drive decisions.
Typical outcome
Leadership looks at the same few numbers every week, each one has an owner, and a figure moving the wrong way leads to a decision rather than a debate.
Six to ten weeks, sized to the state of your data, with scope and price fixed before we start.
Book an Operating AssessmentNo. This is about the performance of the business (KPIs, dashboards and reviews), not individual appraisal, which is separate work.
Not necessarily: a solid spreadsheet serves many companies at this stage. If you already have BI, we build on it, and if you need one, we help you choose.
Yes. Agreeing definitions and owners is the first step: we start with the numbers you can trust and fix the rest in order of importance.
Fewer than most do: leadership should be able to read the company scorecard in a few minutes. Teams track more detail underneath, rolling up to the same few numbers.
A quarterly planning process and an OKR framework that lasts the whole quarter.
How the leadership team meets, reviews, decides and holds itself to account.
One management system for priorities, goals, metrics, owners and cadence.

KPIs tell you whether the business is healthy; OKRs drive a specific change in a set period. A side-by-side comparison, examples by function and a guide to choosing.
Francisco Campos

An executive dashboard exists to trigger decisions, not to report activity. Eight to twelve KPIs, one page, a named owner for every number and a fixed review rhythm.
Francisco Campos

Eighteen KPI examples across finance, sales, delivery, customers and people, with what each one measures and why it earns a place. Plus how many to track and how to build the first scorecard.
Francisco Campos
The Operating Assessment establishes where execution is constrained, and what to fix first.
Who you will speak with

Co-founder · Strategy, Operations & Execution
Helps clarify priorities, structure teams and connect organisation design with business execution.

Co-founder · Leadership, People & Change
Designs and implements People systems, from performance and careers to everyday management routines.
First conversation · 30 minutes
Free and without obligation. Ana and Francisco reply personally.