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Operating by Design

Who We Help

Founder-led companies

The founder built the company by deciding fast and well. At a certain size, that same habit becomes the limit on how fast the company can move.

The problem

In most founder-led companies the strategy, the priorities and the definition of good work live in one head, which works until decisions queue at the same desk, managers escalate rather than decide and the founder spends the week unblocking work. The issue is rarely talent: the management system was never written down, so it cannot run without the person who carries it.

  • 01Decisions wait for the founder even when someone else owns the outcome.
  • 02Priorities shift when the founder changes their mind, and the team finds out late.
  • 03Managers escalate instead of deciding, because the standard is not written anywhere.
  • 04The founder sits in most meetings, because nothing gets concluded without them.
  • 05A week of holiday for the founder slows the whole company down.

How it works

How we approach it

01

We write down what is currently in the founder's head

Priorities, decision criteria, non-negotiables and what good looks like go into plain documents leadership can use.

02

We move decisions, not just tasks

We define which decisions move to which roles, within which limits, and which stay with the founder, then run it weekly.

03

We install the cadence that replaces the founder as the coordination point

A weekly leadership meeting, a few KPIs and quarterly priorities with owners, run with us until the team runs them.

What changes

A company that keeps its standard and its pace when the founder steps out of the decision path.

  • Decision rights that are explicit, not assumed
  • Priorities and owners the whole leadership team can see
  • Managers who decide inside clear limits
  • A founder with time back for strategy, clients and the next stage

Related reading

A long timeline with daily marks, weekly points, larger monthly points and quarterly rings, representing a nested management rhythm.
Operating Systems7 min read

How to create an operating cadence for your company

An operating cadence is the rhythm of meetings, reviews and planning that runs the company. How to design the stack from daily to annual for a company of twenty to three hundred people, and make it stick.

Ana Reis

Your company has changed. Has the way it runs caught up?

The Operating Assessment establishes where execution is constrained, and what to fix first.

Who you will speak with

Francisco Campos

Francisco Campos

Co-founder · Strategy, Operations & Execution

Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis

Ana Reis

Co-founder · Leadership, People & Change

Designs and implements People systems, from performance and careers to everyday management routines.

First conversation · 30 minutes

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