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Operating by Design

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KPIs & Performance

Choosing the few numbers that matter, building dashboards leaders actually read, and using them to make decisions rather than reports.

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On the left, arrows converging on a target; on the right, a steady row of equal bars, contrasting objectives with ongoing indicators.
KPIs & Performance7 min read

OKRs vs KPIs: differences, examples and when to use each

KPIs tell you whether the business is healthy; OKRs drive a specific change in a set period. A side-by-side comparison, examples by function and a guide to choosing.

Francisco Campos

Your company has changed. Has the way it runs caught up?

The Operating Assessment establishes where execution is constrained, and what to fix first.

Who you will speak with

Francisco Campos

Francisco Campos

Co-founder · Strategy, Operations & Execution

Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis

Ana Reis

Co-founder · Leadership, People & Change

Designs and implements People systems, from performance and careers to everyday management routines.

First conversation · 30 minutes

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