
OKRs vs KPIs: differences, examples and when to use each
KPIs tell you whether the business is healthy; OKRs drive a specific change in a set period. A side-by-side comparison, examples by function and a guide to choosing.
Francisco Campos
Category
Choosing the few numbers that matter, building dashboards leaders actually read, and using them to make decisions rather than reports.

KPIs tell you whether the business is healthy; OKRs drive a specific change in a set period. A side-by-side comparison, examples by function and a guide to choosing.
Francisco Campos

An executive dashboard exists to trigger decisions, not to report activity. Eight to twelve KPIs, one page, a named owner for every number and a fixed review rhythm.
Francisco Campos

Eighteen KPI examples across finance, sales, delivery, customers and people, with what each one measures and why it earns a place. Plus how many to track and how to build the first scorecard.
Francisco Campos
The Operating Assessment establishes where execution is constrained, and what to fix first.
Who you will speak with

Co-founder · Strategy, Operations & Execution
Helps clarify priorities, structure teams and connect organisation design with business execution.

Co-founder · Leadership, People & Change
Designs and implements People systems, from performance and careers to everyday management routines.
First conversation · 30 minutes
Free and without obligation. Ana and Francisco reply personally.