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Operating by Design

Who We Help

Growing SMEs

Between twenty and three hundred people, most companies run on effort and goodwill. That works until the volume of work outgrows what informal coordination can hold.

The problem

Growing SMEs usually have good people, loyal clients and a business that works, but lack the management layer underneath: KPIs that drive decisions, consistent processes, meetings with a purpose and clear owners. Each team fills the gap its own way, so the company works hard and delivers, yet cannot say with confidence where it stands this month or what next quarter will look like.

  • 01Reports exist, but nobody uses them to make a decision.
  • 02The same process runs differently according to who does it.
  • 03Weekly meetings are status updates with no decisions at the end.
  • 04Problems surface at month-end, when they are already expensive.
  • 05Everyone is busy, and it is still unclear what matters most this quarter.

How it works

How we approach it

01

We pick the few numbers that actually run the business

A few KPIs per area, each with a definition, owner and single source, in a dashboard built on your own data and tools.

02

We standardise the processes that cost you most

We document and implement the handoffs and routines where inconsistency costs money or clients, with the teams involved.

03

We install a management rhythm that fits your size

Weekly team meetings, a monthly business review and quarterly priorities: light enough to keep, firm enough to decide.

What changes

A company that knows where it stands, works the same way across teams and decides on time.

  • KPIs reviewed and acted on every week
  • Core processes documented and run consistently
  • Meetings that end with decisions and owners
  • Quarterly priorities the whole company understands

Related reading

A long timeline with daily marks, weekly points, larger monthly points and quarterly rings, representing a nested management rhythm.
Operating Systems7 min read

How to create an operating cadence for your company

An operating cadence is the rhythm of meetings, reviews and planning that runs the company. How to design the stack from daily to annual for a company of twenty to three hundred people, and make it stick.

Ana Reis

On the left, arrows converging on a target; on the right, a steady row of equal bars, contrasting objectives with ongoing indicators.
KPIs & Performance7 min read

OKRs vs KPIs: differences, examples and when to use each

KPIs tell you whether the business is healthy; OKRs drive a specific change in a set period. A side-by-side comparison, examples by function and a guide to choosing.

Francisco Campos

Your company has changed. Has the way it runs caught up?

The Operating Assessment establishes where execution is constrained, and what to fix first.

Who you will speak with

Francisco Campos

Francisco Campos

Co-founder · Strategy, Operations & Execution

Helps clarify priorities, structure teams and connect organisation design with business execution.

Ana Reis

Ana Reis

Co-founder · Leadership, People & Change

Designs and implements People systems, from performance and careers to everyday management routines.

First conversation · 30 minutes

Tell us what is happening

Free and without obligation. Ana and Francisco reply personally.

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